BrandLytics

Privacy Policy

Last Updated: 24th of February, 2025

This Privacy Policy outlines how BrandLytics ("we," "our," or "us") collects and uses the user data with our Chrome extension ("the Extension"). We are committed to ensuring the privacy and security of your data. Please read this policy carefully to understand how we collect, use and handle your data.

Google and YouTube Integration

By using BrandLytics services, you agree to comply with the YouTube Terms of Service and the Google Privacy Policy. BrandLytics utilizes YouTube API Services and the YouTube Studio platform to gather and analyze data. Additionally, we employ Google APIs (OAuth) for secure user authentication when necessary.

Data Collection

The Extension collects the following data from YouTube channels/videos of our users when the YouTube Studio page is opened:

  1. Clicks
  2. CTR (Click Through Rate)
  3. Views
  4. Impressions
  5. Watch Time

All client payments are made through an external Stripe form. We DO NOT collect your credit card information, only Stripe has access to it. Through the payment form, we only collect your name and address due to taxation laws.

Data Usage

All the data we collect is used internally as part of our calculation formula with the ultimate goal of providing our users with the correct information on which thumbnail or title performed better on their YouTube video.

Data Retention

According to YouTube's terms, we are refreshing the user data we collect within 30 days and delete it within 30 days once the fresh data is no longer required (example: completed tests).

Data Access & Management

You can revoke BrandLytics access to your Google account at any time via the Google security settings page. This will prevent BrandLytics from making any further remote changes on your YouTube channels.

You can revoke BrandLytics access to your YouTube Studio at any time by disabling or removing the Extension completely. This will prevent BrandLytics from collecting any of your private YouTube data.

You can delete your BrandLytics account and/or all your data we collected and stored via your user profile.

Data Sharing

We DO NOT share the user data we collect with any third parties. All the data we collect is used internally and only visible to our users (data owners).

If you have any questions or concerns about this privacy policy or the data we collect, please contact us at brandlytics@evancarmichael.com

By using any of our services, you consent to the collection and use of your data as described in this Privacy Policy.