The creators who guide humanity trust BrandLytics
When YouTube Needed an Example, They Chose Evan
When YouTube decided, for the first time ever, to showcase a creator mastering split-testing strategies, they turned to Evan Carmichael. Recognizing his methods as the gold standard, YouTube conducted an official case study on his split-testing process, privately sharing the results with their top-tier creators.
This wasn’t simply validation; it was unprecedented confirmation that Evan’s techniques define industry excellence. Those same proven strategies, the ones YouTube itself highlighted, are at the core of BrandLytics. Every method, every insight, every piece of advice has been poured into the tools and training you’ll have exclusive access to.
Because when the platform itself points to your approach, you’re not just leading, you’re creating the standard others follow.
for Creators Ready to Take Their Growth Seriously
You’ve built your channel on instinct, creativity, and hustle. But true leaders understand that instinct alone isn’t enough. Growth requires clarity. Influence demands precision.
Mistakes cost you more than time, they cost you momentum. Every wrong step pushes you further behind. Instead of leading, you’re left playing catch up.
BrandLytics was built specifically for creators who have reached a point where guessing is no longer good enough. When you’re ready to know exactly what works, exactly why it works, and how to replicate success, BrandLytics is ready for you.
You bring the message. BrandLytics brings the clarity
Identify
We pinpoint exactly which of your videos YouTube is trying to push to people right now, but viewers aren’t clicking. You know you made a great video. YouTube thinks you made a great video, but because your thumbnail and title simply aren’t good enough, you’re not getting the views you deserve. This is the low hanging fruit that your team is missing that can 10x your brand. It’s not their fault. They just haven’t been given the tools to succeed. Until now.
Split Test
We replace guesswork with certainty. Gone are the days when you pick a thumbnail because someone on your team “thinks it looks good.” Now every choice is guided by scientific precision, measured and proven across five definitive metrics. Decisions become accurate, data-driven, and undisputed. Less debate, more decisive action, confidently advancing your mission. Because when you’re influencing millions, precision isn’t optional, it’s a requirement.
Scale
We are built for creators who demand excellence at scale. Running a few tests is easy. Transforming your entire content library is not. The bottom half of your videos demand improvement, urgently. Once you elevate them, the new bottom half emerges, demanding the same relentless improvement. Tracking tests, coordinating your team, clearly seeing who’s getting results, and knowing exactly what’s already been tried are essential. Because when your mission is serious, your tools must be too.
Learn directly from the advisor to YouTube royalty
Twice each month, Evan Carmichael also personally guides BrandLytics members through advanced YouTube growth trainings. Evan has personally built his channel to 4 million subscribers and 650 million views. Beyond his own channel, he’s a trusted advisor to some of YouTube’s biggest thought leaders, helping channels with millions of subscribers and billions of views achieve a greater impact on humanity.
In every session, Evan systematically audits one member’s channel, pinpointing untapped opportunities, critical errors, and precise growth tactics. Witness firsthand how he strategically elevates channels to new heights of influence.
The second half of each session is entirely open for your questions, giving you direct access to Evan’s precise guidance. It’s your chance to get expert advice from someone who has already personally achieved extraordinary results and advised YouTube’s elite. Because at your level, guesswork isn’t just risky, it’s irresponsible.
Evan Carmichael
BrandLytics Founder
BrandLytics Founder
Meet the Creator Behind BrandLytics
Evan Carmichael is a globally recognized YouTube strategist, entrepreneur, and author. He built and sold his first biotech software company at 19 and became a venture capitalist by 22, raising between $500K and $15M for startups.
Today, Evan’s YouTube channel boasts 4 million subscribers and 650 million views, earning him accolades from industry leaders like Gary Vaynerchuk, who called him “the DJ who inspires people,” and Ed Mylett, who referred to him as “the modern-day Napoleon Hill” .
Evan’s YouTube journey wasn’t an immediate success: his very first video received just three comments in an entire year. As an introvert, he struggled initially with being on-camera. But driven by a deep desire to help entrepreneurs succeed, he kept creating, iterating, and improving. This commitment evolved Evan from hesitant creator to a respected strategist who YouTube itself showcased as the industry standard.
BrandLytics embodies Evan’s mission to empower the creators who shape culture and influence billions equipping them with the precise strategies they need to guide humanity forward. The platform integrates the very techniques that led YouTube to feature Evan in their first-ever case study on a creator’s split-testing methods. With BrandLytics, creators gain access to the tools and insights that have guided some of the most influential channels on YouTube, all rooted in Evan’s proven methodologies.
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